Making Strategy Real

Please consider the environment before printing this document In today’s competitive global business environment virtually all firms work diligently to analyze alternatives and to create a business strategy that enables competitive advantage. Once the strategy has been defined however, nine out of ten organizations fail to implement it effectively.1 Trends such as globalization, increasingly empowered customers, and rapid and accelerating change make closing the gap between strategy and execution more critical than ever. The current difficult economic environment only increases this imperative. We are no longer living in the “rising tide lifts all boats” world of recent years and effective execution is front and center in the corporation. Today, many boats are sinking.